Small Business Advertising - Effective Techniques For More Sales
One of the big mistakes many small business owners make is to misunderstand the reasons for the failure of their advertising. It's a fact most small business advertising doesn't work, but the reasons are not always clear to the business owners themselves. Here's how to make your advertising successful.
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Presented in an easy to follow A to Z format "Do Your Own PR" gives you all the insider secrets you need to harness the power of publicity and get your message spread far and wide.
Whether you're on a small budget and need to cost-effectively promote your business or are simply keen to demystify the PR process and take control - this book shows you how. As well as up-to-date advice on using new tools such as Twitter and Youtube and traditional tools such as press releases, you will also learn first hand how others have used these approaches to grow their own success.
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Packed full of practical, step-by-step activities for anyone wanting to grow their business also includes up to the minute information to help you navigate the Internet and make the most of social networking' - Fiona Robyn, Author of the "Letters".
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'Lots of ideas and inspiration for ways [to] incorporate social networking into [your] PR Plan a must read - "Amanda O'Toole, Carbis Bay Holidays. '...describes the tools, explains the processes and even gives you the worst-case scenarios...' Sue Donnelly, author of "Feel Fab At 50".Do Your Own PR: The A-Z of Growing Your Business Through the Press, Networking and Social Media