Packaging Research Highlights the Role of Emotions in Consumer Behaviour

Consumer behavior is notoriously erratic, but if you develop the skill to perceive its underlying logic, this could significantly improve the sales of your product. It is sometimes difficult to explain consumer behavior from the perspective of strict market research, because the premise that consumers are rational doesn't seem to apply in many if not most situations. Knowledge packaging research could help to bridge this gap and provide you with the information you need to predict how consumers will really react to your product.


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